Michael Hayes | Newport, Rhode Island Pop Up
A favorite summer destination for boaters and travelers alike, Newport, Rhode Island shares the same exploitative DNA that is associated with the De Lesseps brand. Home to the worlds best sailors, the spirit of exploration is embodied in Newport’s history. To celebrate this spirit we created several custom motif’s we felt most encompassed Newport’s DNA. We partnered with Michael Hayes at their landmark store to present these motifs as custom additions at our DL shirt bar featuring American artist, Travis Hedemann. Guest were able to choose between a compass with De Lesseps logo detail, representative of Newport’s adventurous spirit as well as the coordinates of Newport and custom stars, an ode to the nautical atmosphere.